Marketing Humor, Bottled Water Style…
I’m unsure whether to classify this as simple marketing-related humor, or an indictment of how we marketers make a living. Either way, it’s damned funny, and I’ll let you decide which between smirks:...
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An Introduction to RFM: Three Letters Every Response-Oriented Copywriter...
Sometimes, better copy isn’t the solution to a client’s marketing problem. As a value-added copywriter – someone offering your clients more than vowels and consonants – you should know how to generate...
View ArticleSurviving a Bad Economy: Why Businesses Need You More Than Ever
In addition to the usual workload, I’ve wiled away my “spare” time developing and teaching classes in online marketing for entrepreneurs. And yes, answering emails from copywriters wondering what to do...
View ArticleCollateral Damage Blog Lists "Top 10 Marketing Blunders" of 2008
Constantine von Hoffman’s Collateral Damage marketing/humor blog offers me a chance to laugh at my own industry (and some days it’s a real silver lining), and you won’t want to miss his Top 10...
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The Story of a Hollywood Marketer (or, What We Can Learn Reading The New Yorker)
I can’t tell you the first thing about movie marketing, but that didn’t stop me reading every word of a long, interesting article in the New Yorker which delves into the life of a top movie marketer –...
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The Online Marketing Map (or, Why Teaching is Just Learning in Disguise)
Teaching – done right – is really just learning in disguise. And what you learn when you teach is often what you already knew, though perhaps not as deeply as you should have. I recently finished...
View ArticleToday's "Can't Miss" Marketing Tip: You Need A Corporate Anthem/Drinking Song
Exactly how has the corporate marketing world so clearly overlooked this surefire marketing/branding tactic? Ladies, gentlemen and Undergrounders, we bring you The Corporate Drinking Song: Yes, let’s...
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What? A Data-Driven Approach to Social Media Marketing?? (We Likey…)
Taddy Hall’s excellent Ad Age article about social media offers us analytic types something unique: Actual data-driven recommendations for brands using social media marketing. I wouldn’t be the first...
View ArticleAre Marketers (And Copywriters) Ignoring What Our Customers Are Telling Us?
Insights from what I’ll suggest is the “emerging” field of behavioral economics are providing interesting clues to marketers. The question is, are they (or us) listening? In this AdAge article, Tom...
View ArticleThe Discrete Project Versus The Stream Project, And Why The Difference Could...
I wrote two paragraphs of a post about setting limits with clients (an extended whine concealed behind a facade of ‘how to’) but I was interrupted by a phone call (from the cause of the whine). While I...
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